Challenge: The company hosts a variety of different and fun events from birthdays to weddings, their signature feels too elegant, strict, and heavily wedding-inspired. Their watermark and signature does not fit the company’s personality.
Solution: To create a more playful, bolder look with some elegance still present; and to visualize the company name for emphasis.
New set of identity marks.
Interior & exterior design, wayfinding signs, premium items & uniform. New styles guide.
Model of expo booth for The International Dairy Deli Bakery Association (IDDBA) event.
Model was created using SketchUp 3-D Modeling Software.